Message development and storytelling were recognised as areas where CSOs need additional assistance. Storytelling is the social and cultural activity of sharing stories, often with improvisation, theatrics, or embellishment. Stories or narratives have been shared in every culture as a means of entertainment, education, cultural preservation and instilling moral values.
Messages should be developed, and stories should be told to intrigue a journalist; to inform the public of an organisation’s work and impact; to inspire donors to give; to encourage volunteers to take action; to garner support from communities to the organisation’s causes; to motivate the staff to aim higher, to spark an advocacy revolution, and to build trust and confidence in the CSOs' cause.
Selected CSOs will receive expert assistance in enhancing their message development and storytelling skills. They will also be assisted with story creation and the identification of audiences and appropriate communication channels.
Who can apply?
- Formally registered CSO in one or more of the Western Balkans countries and Turkey
- Applicant's awareness about how the scope of its work contributes to improvements in the lives of its beneficiaries and constituencies, and why the activities of the organisation are needed to the community the applicant operates in;
- Ability of the applicant to clearly demonstrate why better-shaped messages about the organisation’s work could contribute to its further performance; or is aware of the current gap between how the organisation is communicating today in comparison to where it wants to be;
- Applicant has an internal strategic plan;
- Has and uses at least one online communication channel (Web Site, social media, etc.);
- Has at least one person designated to work on communication issues with a strong command of the English language.
Applications must be sent in English and entail the following:
- Motivation letter, with emphasis on what presents the greatest challenges in the story and message development i.e. formulating the message, recognising the story, identifying the audiences and communication channels, etc. Also in the letter the applicant should indicate how the organisation will benefit if selected to improve its capabilities in storytelling (please note that the selection criteria should be addressed in this part);
- Short overview of current communication activities;
- CV of the person working on communication issues;
- Preferably a sample of a story or an article about the CSO’s work, developed by the CSO in English.
The application should be sent no later than February 27, 2017 by e-mail to: email@example.com with the subject heading: CSO Storytelling.
Please note that only five CSOs from the region will be selected for this activity.